Many business consultancies have a very corporate look and feel to their branding, but the team at Belgravia Consultancy really wanted a friendlier, more informal approach.

How did we achieve that?

Well we started with the logo design. Having a strong logo design is a great starting point for your brand. You can then take a lead from this, and use fonts and colour palettes which compliment the logo, and use this as your branding pack.

We created a range of logo designs for Belgravia and the team selected this one (which we are a huge fan of!):

From this logo design we created a brand pack for the team with colour palettes and typographic selections. We wanted to keep the colours fresh, creative and approachable so we settled on a muted pastel colour palette, with a range of colours to really lift the website design.

To make the website design really stand out from the crowd, we used boxes of subtle gradient colours to add pops of colour throughout the website design.

We wanted the design of this website to feel really creative and approachable, which we emphasised with a light, modern typeface in a mid grey tone.

For our image selection, we scoured many images to select the right vibe for the website. We wanted to show imagery of happy, creative office environments to give emphasis to the relaxed, friendly approach that the team at Belgravia wanted to emanate.

The finishing touches:

We took elements of the icon from the logo design and used those geometric shapes as backgrounds and icons throughout the website. Not only does this add a fun design element, but it also reinforces strength in your brand. With any business it's important to stay true to your branding and your tone of voice, it really gives your customers reassurance in your business.

We ensured the website design was responsive across desktop, mobile & tablet, optimised it for SEO and got ready for launch. We love the friendly approach this website design gives and we wish the team at Belgravia Consultancy loads of luck for their business launch!

A little bit about Lollipop Rocks...

We are a website design company based in Holmes Chapel, Cheshire. We love building websites, we can't get enough of it! We specialise in pay monthly website design which helps alleviate the hefty start up costs many small business owners face.

We offer pay monthly website design with no contracts and no upfront fees. We just want to help businesses get off the ground with a great website design which works for them.

If you are interested in working with Lollipop Rocks, send us a message or give us a call on 01565 745 025, we'd love to hear from you.