PURPOSE

Get a clear idea on what you want your website to do. Do you want to promote a service? Sell products? Provide information? Decide exactly what the purpose of your website is. Your website can have more than one purpose, but select one main goal for your website to prevent mixed messages across the website design.

JOURNEY

How are you going to direct the consumer to the end point of your website? Strong call to actions and messaging are key to getting potential customers to convert into sales. Put yourself in your customers shoes - take a journey through your website and see if it drives you towards that end purpose. If not, what would help you as a customer to convert?

MESSAGING

Think about the key messages your business wants to promote. Make sure they are as strong as possible. They need to contain enough information to get your point across, without being too wordy so that customers don't read it or get confused by it. Pick a few key messages that you want to promote throughout your website. Having too many will dilute your messaging - we usually find 2-3 key selling points work best.

BRANDING

Your company branding is how you show your business to your customers. It includes your company logo, fonts and brand colour palettes. Think about how you want your brand to look. Your website designer will help with this of course, and advise on great company colour palettes and logo design ideas.

TONE OF VOICE

How do you talk to your customer? Is your business voice friendly and approachable? Formal and informative? Quirky and amusing? Writing your copy accordingly will reinforce your brand values and encourage customers to engage with your brand. A professional copywriter will help you do

DESIGN

Bringing together all of the above forms the basis of your website design. It will give your website designer a good insight into how you see your business, how you want your website to work and how you want your customers to interact with your website. That's a great starting point for your website designer. Now let them crack on designing your perfect website!

A little bit about us...

Lollipop Rocks is a website design agency based in Holmes Chapel, Cheshire. We specialise in pay monthly website packages tailored towards small businesses. We know small businesses often don't have a huge amount of start up money, which is why we recommend pay monthly website design services to keep your start up costs low. There are so many benefits of pay monthly website packages, so get in touch if you'd like to find out more.