Writing blog posts might come naturally to some people, but to others it can be a bit of chore. So if you are on the fence as to whether a blog might be a benefit for your small business website design, let's have a look at some of the key benefits of having a blog:

SEO

Having a blog on your website is a great way of adding reams and reams of additional content to your website which can be read by search engines. The more content you have on your website, the more relevant search engines deem your website to be, the more likely you are to show up in searches. So regularly adding relevant blog content to your site will start to increase your natural traffic.

Brand Authority

Use your blog to talk about the services your business offers and why they are so great. Use the pages to explain to your customers why they should use your company over your competitors, what makes your services better, why you stand out from the crowd. Having additional pages on your website about the services you offer gives you the ability to go into more detail and really enhances your brand authority.

Further Information

With website design, you really need to get the point across to the customer fast, before they bounce off your website. So often, concise, punchy text is preferred across the website design to drive the customer where you want them to go - either to make an enquiry or to make a purchase. Usually more information about your services will be explained in further detail on secondary pages, but even on these pages you probably won't want endless paragraphs about why your services are the best, because generally people won't read it. So even though there is more detail here, it will probably still be an edited cut-down version of what you would really like to say. But what about those customers who really do want to learn more about your services, where can you direct them? To your blog! You can write pages and pages of content detailing each of your services there and you can direct customers who want that extra level of detail to those pages. It might just help you make that all important extra sale.

Social Reach

Writing an informative blog post about your services and sharing it on social media platforms is a great way to drive more traffic to your website. People are also more likely to share blog posts which will increase your reach, especially if the blog post is really engaging.

Show Off Your Work

Blogs are brilliant platforms to show case studies of jobs you have completed for recent clients, work you have done or new products you have launched. You can tell customers step by step about your working process and add in loads of great images to really show off your skills to your customers and clients.

Tell Your Story

Getting to know the people behind the business is another great way to use your blog. You can give your customers a really good insight into your brands journey, how you started off, how you got to where you are today, what your future plans are, about your team, your company working processes. People love to see what goes on behind the scenes and this is a great platform on which to do it.

Show Your Personality

Blog writing can be a bit more informal than main website pages, so why not use it to infuse your personality into your brand? Having fun with your customers will provide more brand engagement and probably lead to more shares on social media. 

There are loads of benefits of having a blog on your website. And don't forget, if you are stuck for ideas about what to write about, there are loads of websites out there giving ideas for blog posts, so have a search around for inspiration, something will spark your imagination.

If you are looking to add a blog to your website design, get in touch with us here at Lollipop Rocks, we'd love to help you set it up. 

A little bit about us...

Hi, we're Lollipop Rocks, a website design agency based in Holmes Chapel, Cheshire. We specialise primarily in pay monthly website design for small and medium sized businesses just like yours. We offer pay monthly website design packages which start at £25 per month for a fab single page brochure website. We want to help small businesses get up and running without it costing a fortune! So we don't have any upfront fees and no minimum term contracts - bonus!

If you'd like to work with us on your next pay monthly website design project, get in touch today.