Build a relationship / help potential customers/clients solve their problems and take action – eg make a purchase, subscribe to your blog / social media, or join your mailing list.
It’s often helpful to start with an outline of your website’s page structure, eg HOME, ABOUT, CONTACT and create a list of bullet points for the information you NEED to include on that page.
You are telling a story. Creative, engaging website content should be easy to read, jargon free and personal. You are selling something – not writing an essay or a business letter.
TIP: Imagine you are telling your friend’s teenage child about what you do – and MAKE IT INTERESTING! Tell a story, draw a picture with as few words as possible.
Quick content checklist:
Lollipop Rocks can offer support and advice to make sure that your new website content is as effective as possible at delivering the results you want!
If you need help creating engaging content for your website, ask about our creative copywriting/support service. It may cost less than you think!
QUICK TIP: Providing links to similar websites and/or bullet points of essential information together with key messages, can reduce time taken for copywriting and starts at just £30 for a single page website!!
Lollipop Rocks is a
website design company based in Holmes Chapel, Cheshire who specialise in
pay monthly website design packages. Our small business plans start at just £25 per month for our 1 page
Starter Package. We don't have any minimum term contracts, and there are no upfront fees. So if you are interested in working with Lollipop Rocks,
get in touch today.
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