Are you an eco-friendly brand, a corporate enterprise, quirky, easy-going? Do you want to portray a strong image? A friendly persona? A professional edge?

All of these qualities can be achieved by a a single font. That's right! Take a look at some of the brands around you and look at their typography. Think about what jumps in to your mind first when you look at their logo. Always a fun game to play! Especially when you can then use those principals to look at your own brand. 

Here at Lollipop Rocks, we always recommend to people to do a (excuse the buzz word) 'Word Cloud'. Or as one of my previous bosses used to call it, a 'Brain Dump' (Always made me laugh!). This is where you write down a whole bunch of words or phrases which come to your mind when thinking about something. In this case your business. Think about all the values which are important to you and your company and scrawl them all down on a piece of paper. Stick it on your fridge, mull it over for a few days and whittle it down to a few key words or phrases. There you go, you have your company's brand values. Sorted!

If you are working with a logo or website designer (maybe for your pay monthly website design!), give them these key words, it always really helps to have a good picture of what is important to you before starting the design work for any project. 

And trust that they will use these key words to choose a great selection of typographical options for your brand which will be right on the button! 

If you are selecting typography yourself for a logo or a website design, have a good old browse through your font packs and look at each one and see how it makes you feel when you look at it. Whittle it down to a few options which you love, then try each one in your company name. Ask your colleagues, friends, family what their thoughts are. Remember there is no right answer, it is just whatever gives off the right vibe for your brand. 

When it comes to selecting fonts for website design, the principles are the same, but the choices are far more limited. There are a set number of website fonts which can be viewed across all browsers. It's important to remember that your font needs to be responsive across mobile devices, so you might well be able to read a script font easily on your desktop screen. But put it on mobile and it will likely be illegible. So choose your fonts wisely. 

If you decide to get a designer to create your website for you, here at Lollipop Rocks we offer pay monthly website design starting from just £25 per month. And we love choosing just the right font for your brand!

We can also help you out with logo design and other assets you might need to start up your small business, so drop us a message. And if you're struggling with your font choices, we can definitely give you a helping hand there!