PROJECT OVERVIEW:
Wild & Little are a sustainable children's clothing brand based in Cheshire. Created by a mum and daughter team, they work with small independent businesses to produce a capsule collection of sustainable, contemporary children's wear.
Ready to start selling their products online, the team asked Lollipop Rocks to design their new website, complete with online shop.
Wild & Little had some great branding they were already working with, so we used that as a starting point for their website design. We began by expanding their branded colour palette to include a few more colours to use across the website. We then looked at designing some icons which we could use within the website design. Taking inspiration from the company name and their product images (such as these awesome jackets!), we created a range of wild animal icons in their brand colours.
With all the elements ready, we could start on the website design.
WEBSITE DESIGN
ONLINE SHOP
MOBILE RESPONSIVE
UX DESIGN
DESIGN PROCESS:
For the design of the home page we wanted to maintain a really fun, contemporary vibe. We worked with the Wild & Little team to get some great outdoorsy photography to promote an eco-friendly, sustainable lifestyle to the customer.
The team wanted to have different ways for people to shop, either by age or by brand. With this in mind, we designed the layout of the home page to first direct people to the relevant age category by using some great product shots. Then further down we showed a range of brand logos of the independent companies Wild & Little work with, so customers looking for their favourite brand can easily locate those products.
We designed the website to include a range of wild animal icons which compliment the products and add a fun element to the website design.
THE SHOP:
We designed a clean, easy to use mega menu navigation for the shop, which allows customers to shop in their preferred manner. Either by product, by age, by brand or by trend.
We also included a recent favourites category, so customers could easily locate their recently viewed items.
The main shop page includes a filter side bar, plus a quick search functionality for an easy user journey.
To maintain the clean, fresh look and feel, the products all have a white background. This makes the products really stand out and gives a consistent look to the website design.
Check out the full website here.
