PROJECT OVERVIEW:
Last Ember is a small candles and home accessories business based in Manchester specialising in highly-scented, planet-conscious luxury goods.
The team at Last Ember were looking for a website with an online shop to sell their sustainable, luxury home accessories.
Last Ember had a logo design and brand colour palettes, which are updated seasonally to refresh the website. So we already had a lot to go on, let's get started!
WEBSITE DESIGN
TYPOGRAPHY
ONLINE SHOP
RESPONSIVE DESIGN
DESIGN PROCESS:
We wanted the design for Last Ember to be led mainly by the great product photography. We created the layout for the website to be clean, contemporary and fresh.
We used a condensed, bold font for the headers which mirrors the logo font. And we used tonal greys for the font colour palette to balance with the seasonally changing colour palette.
ONLINE SHOP:
Starting out with less than 50 products, we created one category for the shop which contains all the items. This stops the shop looking sparse if there's only one or two items within that shop category. Plus it gives customers a really good look at all the unique items available within the whole store.
All the products were shot on backgrounds or in lifestyle shots, sometimes in use. We think they look fantastic! Having all the products shot like this adds a real luxury feel to the website.
We added a second image on product hover, so it gives the customer more information without having to click in to the actual product page.
Check out the full website here.
