PROJECT OVERVIEW:
Cigrek Capital build a new way of investing in Cryptocurrency and Digital Assets. They bring together the right people, give a hand to those who need assistance and build credibility around everything that is related to Crypto.
The team at Cigrek Capital asked us here at Lollipop Rocks to design a website for their new business start up. The brief was to design a website which was modern, professional and bold.
Cigrek Capital had existing brand guidelines for their company including colours and brand logo, which gave us a great starting point to begin design on their new website design.
WEBSITE DESIGN
RESPONSIVE DESIGN
TYPOGRAPHY
PAGE MOTION
DESIGN PROCESS:
With the brief in mind, we wanted to design a website which was dynamic and had visual impact for the customer. Using Cigrek's bold colour palette, we selected yellow as a strong highlight colour throughout the website and let the darker colours sit comfortably as backgrounds.
As Cigrek Capital have a strong focus on digital currencies, we carefully selected a range of imagery highlighting the digital world, overlaying them with Cigrek Capital's colour palette to remain on brand.
When selecting the typography for this website design, we looked at fonts which had impact, looked strong and could clearly convey the company's message. For the headers we selected Oswald in regular weight and uppercase. For the body copy, we chose Montserrat as a modern, contrasting font.
PAGE MOTION:
The brief from Cigrek Capital was to split each website page into small sections. To make each of these sections stand out and make a clear statement, we designed each section to be the full height of the viewing screen. We also designed each section with it's own unique animation. So as the customer scrolls down the page, the page continues to move fluidly with them.
With big, full screen images, page motions and strong font selection, the overall feel of the website provides a confident, strong message to the customer.
View the full website here.
