Hints For Writing Your Own Website Copy

Blog Layout

Before sitting down with a cup of tea and a chocolate biscuit to write all about you - remember the purpose of your website.

Build a relationship / help potential customers/clients solve their problems and take action – eg make a purchase, subscribe to your blog / social media, or join your mailing list.

It’s often helpful to start with an outline of your website’s page structure, eg HOME, ABOUT, CONTACT and create a list of bullet points for the information you NEED to include on that page.

You are telling a story. Creative, engaging website content should be easy to read, jargon free and personal. You are selling something – not writing an essay or a business letter.

TIP: Imagine you are telling your friend’s teenage child about what you do – and MAKE IT INTERESTING! Tell a story, draw a picture with as few words as possible.

Quick content checklist:

What do you do?
How do you do it?
Why do you do it? (if relevant/interesting story)
What benefits do you offer?
What makes you different? / Why should they use your business rather than other, similar businesses?

Top 10 Tips!

Remember the main purpose/objective of your website
This website is ABOUT you – but should be written FOR potential customers
Hook your readers by highlighting a catchy, one sentence page summary
Ask/Answer a question you know will be going through every customer’s mind
Keep sentences short and jargon free
Check spelling and punctuation
Try to keep each page under 250 words
When selling - provide good quality photos and full information on each item eg for vintage clothing - cost, style, fit, year, condition, fabric, care instructions
Include references from satisfied customers/clients
Encourage visitors to ACT before they leave

Lollipop Rocks can offer support and advice to make sure that your new website content is as effective as possible at delivering the results you want!

If you need help creating engaging content for your website, ask about our creative copywriting/support service. It may cost less than you think!

QUICK TIP: Providing links to similar websites and/or bullet points of essential information together with key messages, can reduce time taken for copywriting and starts at just £30 for a single page website!!

Lollipop Rocks is a website design company based in Holmes Chapel, Cheshire who specialise in pay monthly website design packages. Our small business plans start at just £25 per month for our 1 page Starter Package. We don't have any minimum term contracts, and there are no upfront fees. So if you are interested in working with Lollipop Rocks, get in touch today.